Kriteria
AI assessment support for teachers: it suggests grades and feedback from the national curriculum criteria, and the teacher decides. Growth work: ads, content, photos, films, articles and outreach to schools.
The business. An AI grading tool for teachers in Sweden.
How we are connected. Kriteria was co-founded by the founder of Outvori. It is run by its own company, not by ArtByBearded.
The challengeTeachers are careful about AI in grading, and rightly so. The message has to be calm and precise, never hype.
Schools buy slowly while teachers decide fast, so both have to be reached where they already are.
- AdsMeta ad campaigns that send teachers straight to sign-up.
- SocialPosts and short videos for Instagram, Facebook and TikTok.
- Photo & filmPhotos and short films that show the product in use.
- ArticlesGuides on the site about AI and grading and how the grading scale works.
- Community groupsHelpful posts in teacher groups that answer real questions first.
- OutreachEmail outreach to schools and teachers, and to education media that might write about it.
The work, in public.
- kriteria.seThe live product and its guides
- Kriteria is owned and run by Guldleo21 AB. (source: kriteria.se, read 2026-11-02)
- Data is stored in the EU and is not used to train AI. (source: kriteria.se, read 2026-11-02)
Checked against the public sources on 2026-11-02. Numbers appear here only once measured, with their source.
The Outvori modules that do this work.
What we did by hand for Kriteria is what Outvori drafts for you: you approve every email, post and article before it goes out.
- Community groupsDrafts posts for teacher groups, approved before posting.
- SEO articlesArticle briefs on grading, feedback and the curriculum criteria.
- Social & creativesPosts and creatives for each new feature.
- Find customersLists schools and school operators from the public registers.
- Cold emailDrafts emails to schools, approved one by one.
Matching use cases.
Other cases.
Try it on any website.
Paste a website: yours, a competitor's, a customer's. Outvori reads it and shows who should buy from them. It takes a minute and sends nothing.
