B2B prospecting and cold email guides
What we have learned building an outbound tool for European B2B teams: where company data comes from, what the law says about cold email country by country, and how to keep a sending domain healthy. Every claim links to its source. RSS feed.
- comparisons
Apollo alternatives for small business: 6 honest options
How Apollo works for small teams and how lemlist, Instantly, Clay, Hunter, Snov.io and Outvori compare on data, sending and price.
- deliverability
Cold email deliverability checklist for 2026
A 12-step cold email deliverability checklist: sending domain, SPF, DKIM, DMARC, one-click unsubscribe, spam rate, warm-up, verification and monitoring.
- cold email
What a B2B cold email footer must include (EU, UK, US)
The sender details a B2B cold email footer needs under EU ePrivacy and e-Commerce rules, German and Swedish company law, UK disclosures and CAN-SPAM.
- cold email
Is B2B cold email legal in Europe? The rules by country
Where B2B cold email needs prior consent (Germany, Austria, Denmark) and where opt-out rules apply (Sweden, France, UK), with the law behind each.
- deliverability
How many cold emails per day per mailbox? Limits and warm-up
Google Workspace and Microsoft 365 sending limits, the Gmail, Yahoo and Outlook sender rules, and a safe daily cold email volume and warm-up plan.
- comparisons
Explee alternatives for B2B outbound: an honest comparison
What Explee does and how Apollo, Instantly, Smartlead, lemlist, Salesforge and Outvori compare on data, sending, pricing model and EU rules.
- reddit
How to promote on Reddit and Facebook groups without bans
Practical rules for promoting your business in Reddit communities and Facebook groups: read the rules, contribute first, disclose and pitch admins.
- prospecting
How to find B2B leads in EU public company registers
Which European company registers publish free data, what they contain, how to filter them into a lead list and which opt-out flags to respect.
- prospecting
How to find B2B leads in US and UK business registries
Which US state registers and UK Companies House files are free, what fields they hold, and how to turn a registry list into a lead list you can use.
- comparisons
Instantly vs Smartlead: pricing, limits and which to pick
A fair Instantly vs Smartlead comparison: plan prices, email and contact limits, warm-up, lead data, inbox and agency features, plus when to pick each.
- seo
Keyword cannibalization: how to find and fix it
What keyword cannibalization is and is not, how to spot it in Search Console, and when to merge with a 301, use a canonical, or split the intent.
- seo
High impressions, low CTR in Search Console: how to fix it
Find pages with high impressions and low CTR in Search Console, learn the usual causes, and fix titles, snippets and intent, then measure the change.
- social media
Social media auto posting for small business: what works
What social media auto posting means, which platforms allow publishing through their API, a simple weekly cadence and the tools small businesses use.
- comparisons
Soro alternative: 5 SEO autopilot tools compared
What Soro does, what it costs and how SEO.ai, Surfer, Koala, HubSpot's AI blog writer and Outvori compare if you want articles that bring customers.
- analytics
UTM parameters best practices for small teams
UTM parameters best practices for small teams: the five tags, a lowercase naming sheet, why internal links stay untagged and where to read results in GA4.
- deliverability
How to verify B2B email addresses before you send
What email verification checks (syntax, MX, SMTP), how to handle catch-all domains and role addresses, and a workflow that protects your domain.
- seo
How to get website traffic without ads: a practical plan
A no-ads traffic plan for small businesses: articles that answer buyer questions, Google Business Profile, social, communities, email and Search Console.
- ai sdr
What is an AI SDR? What it does, costs and can't do
An honest look at what an AI SDR is, which outbound tasks it handles well, where it fails, how its cost compares to a human SDR and how to evaluate one.
- cold email
How to write cold emails that sound human (and like you)
How to write cold emails that sound human: one real reason per company, short plain sentences, one ask, your own voice and no AI tells, with examples.
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